228: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging (with Chris Goyzueta)

April 12th, 2021  |  40 mins 34 secs

classical liberal, congress, conservative, constitution, government, house of representatives, kpi, libertarian, libertarian party, marketing, metrics, politics, potus, president, republican, rights, sales, scotus, senate, supreme court, value, voluntary, white house, win

How often have your gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)...

Now, if I were to say, "think of a brand of soda", Pepsi and Coca Cola are likely the first to pop into your mind?

Why?

Enter the world of marketing. Yes, what you say matters. But if you're out of sight, you're out of mind. That's why today's guest has made bringing professional marketing to the liberty movement.

Chris Goyzueta (Making it with Chris G) joins the program and brings years of music industry experience to the greater liberty movement. Listen as Chris outlines why marketing matters and how libertarians can take some easy steps to be better at marketing right now.

190: Messaging Matters: Brian Nichols on Chief Chats

January 25th, 2021  |  48 mins 10 secs

classical liberal, congress, conservative, constitution, government, house of representatives, libertarian, libertarian party, marketing, messaging, politics, potus, president, republican, rights, sales, scotus, senate, supreme court, trust, value, voluntary, white house

Today's episode originally aired on "Chief Chats" with Todd Hagopian Kevin Hobbie, where I joined the boys to discuss why messaging matters.

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ORIGINAL SHOW NOTES:
"The boys are joined by podcasting great Brian Nichols to discuss liberty and how the movement can better it’s messaging"

188: The Path Forward For Liberty: GOP or LP? -Brian Nichols on The No Gimmicks Podcast

January 20th, 2021  |  1 hr 3 mins

classical liberal, congress, conservative, constitution, gop, government, house of representatives, libertarian, libertarian party, lp, marketing, politics, potus, president, republican, rights, sales, scotus, selling, senate, supreme court, trust, value, voluntary, white house

This episode first aired on The No Gimmicks Podcast with Brady Leonard

Original Show Notes: Brian Nichols is the host of The Brian Nichols Show on We Are Libertarians Podcast Network and an associate editor of The Libertarian Republic. Follow Brian @BNicholsLiberty and follow us @bradyleonard @nogimmickspod

185: Creating Value & Building Trust: A Blueprint to Selling Liberty -with Libertarian Party Vice Presidential Candidate Spike Cohen

January 13th, 2021  |  37 mins 24 secs

classical liberal, congress, conservative, constitution, government, house of representatives, libertarian, libertarian party, marketing, politics, potus, president, republican, rights, sales, scotus, selling, senate, supreme court, trust, value, voluntary, white house

In sales, creating value and building trust are not only an absolutely necessary aspects in "closing the deal", but also fundamental in keeping your "base of business" for the long term, as well.

Joining the show today is 2020 Libertarian Party Vice Presidential candidate and entrepreneur, Spike Cohen (@RealSpikeCohen)! Spike joins the show to discuss how we as libertarians can create that value and build trust with folks new to the ideas of liberty.

182: Applying Marketing & Sales to Politics (To Make Liberty Win)

January 6th, 2021  |  45 mins 59 secs

classical liberal, congress, conservative, constitution, government, house of representatives, kpi, libertarian, libertarian party, marketing, metrics, politics, potus, president, republican, rights, sales, scotus, senate, supreme court, value, voluntary, white house, win

Today's episode is a special reairing of my appearance over on Brad Polumbo's awesome new program, "Breaking Boundaries with Brad Polumbo".

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Original notes (can be found: https://brokenboundaries.fireside.fm/21)

Marketing specialist and podcaster Brian Nicholas, my good pal, joins the show to discuss Marketing & Sales 101, and how these basic principles should apply to political campaigning.

How do we meet people where they're at? Is education or listening more key to winning votes? Just how important are name recognition and cults of personality in political success? And how do we respond to America's populist moment?

We discuss all this and more. (Plus, his take on pickles will leave you shook!)

Follow Brian on Twitter: https://twitter.com/BNicholsLiberty.
Subscribe to the Brian Nichols Show: https://link.chtbl.com/brian-nichols-show.

151: "You Can't Fake Love" -with Independent Presidential Candidate Sorinne Ardeleanu

October 26th, 2020  |  50 mins 20 secs

classical liberal, congress, conservative, constitution, empathy, government, house of representatives, libertarian, libertarian party, love, politics, potus, president, republican, rights, sales, scotus, selling, senate, sorinne ardeleanu, supreme court, voluntary, white house

"You can't fake love", states independent presidential candidate Sorinne Ardeleanu in her return appearance to The Brian Nichols Show.

Sorinne speaks a message of empathy and love, and promotes meeting the individual on a more personal basis as a means of establishing lasting change through love.

BONUS: Brian Nichols on What's HAPAning with Nico and Shaine

September 23rd, 2020  |  1 hr 6 mins

classical liberal, congress, conservative, constitution, donald trump, election 2020, government, house of representatives, joe biden, kamala harris, libertarian, libertarian party, nfl, politics, potus, president, republican, rights, sales, scotus, senate, supreme court, value, voluntary, white house

How do we #SellLiberty to folks outside of the liberty movement? I discuss that (and more!) during my appearance on "What's HAPAning" with Nico and Shaine!